All I ever wanted in a lipstick/lip balm is to mimic the natural color of my lips and keep it moist. I came across this product formulated by Perricone MD called No Lipstick Lipstick and its exactly what I've been looking for! It has many perks to it other than just a lip balm and it was perfect for summer because it kept my lips hydrated and also includes SPF. Most importantly it contains no chemicals and it's anti aging. I noticed a difference within a few weeks of using this product that it keeps my lips soft, non flaky, and plump, due to the ingredient in there that targets the appearance of lip lines.